theplantation.co.za
SEP 30, 2013

Handy tips for planning your next conference

On the surface, planning a conference seems like a huge undertaking, but this doesn’t have to be the case. All you need to do is follow some fairly basic steps and you’re away.

Here we’re going to look at 5 tips so that you can plan your next conference with ease.

Your audience

Firstly you’re going to need to determine your target audience. What type of people do you want to bring in? Secondly consider whether your conference is going to be invite only or not. You should also look into the types of thing that your audience are going to be interested in.

Now you know the audience how are you going to notify them of the event? You should utilise your industry contacts to spread the word.

The date

You’re also going to have to decide on a date for the event. Before you do this, consider the industry. Is there a time of year that work is quite quiet? If there is then it’s the perfect time to hold your conference. Companies and industry leaders will be free to attend.

Remember to check any religious holidays around the time of your conference too. You don’t want to the two to clash.

The venue

So you know who you’re inviting and you know when you’re holding the event. The next question is where are you holding it? The first question you should ask yourself is where’s easy to get to? Does your industry have a hub, a place that the majority of companies operate from? If so then this will obviously be the best place to hold your conference.

If not, then you’re going to have to do some shopping around. Here at the Plantation we can host conferences and assist in many different ways. Remember to ask lots of questions of the owners. If you want your conference to be a success, you need to put plenty of time in choosing the right venue.

Oh, and make sure it has enough room for all of your guests!

The schedule

Probably the most challenging part of organising a conference will be the programmes you put on and their schedule. Sit with a group of people in your industry and discuss what would be beneficial to other people. What would they want to take away from the conference? If possible mix up the styles of presentations in your scheduling. This will help prevent the conference from being too dull.

And whilst we’re on the topic of scheduling make sure that you give people plenty of breaks. If you want them to stay interested give them time to recharge.

Remember, keep your conference fun. There’s nothing worse than a dull event!

Created on 30th September 2013
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